EYECONS are the driving force of the MEDIA EYE community. NFT sales rely on successful NFT communities. By connecting with the target audience, startups can increase the buzz around a project, build a dedicated following, and increase likelihood of profit. Successful NFT projects are built on social dynamics. The exclusivity of an NFT project and group creates demand and social status. The true power of NFT communities is in their marketing power, however, which they can build on social media as fans turn into brand ambassadors. With MEDIA EYE all users of the platform are EYECONS of the community!!!